Brochures


 * How to Design Eye-Catching Brochures, Newsletters, Ads, Reports (& everything else you want people to read)**

CareerTrack seminar

According to presented research readers (including parents) take 1- 7 seconds to DECIDE if they will read a newsletter, article, etc. IF they decide to read further they will skim for 7-90 seconds, then read only those parts that really interest them. SO design is critical to get their attention. The material connected well to the NCTE Writing Report.

Here were some tips (most not new) that I plan use when introducing folks to Pages Newsletters. • Headlines and titles should be 9-15 words. • Use photographs and include captions. Captions should begin with verbs.

• Short body text – 50 words or less. Daniel Pink says everyone should be able to tell their story in 50 words or less. • White space is important • If lots of information needs to be shared, the newsletter should send parents to the school website for all the details. • Write for readability – average reader – 6th grade level, business writing (college graduates) – 8th grade level • Two columns are easier to read than one • Use charts and graphs to tell the numbers story • If you want parents to return information, adding a dotted line and a dingbat scissor increases the number of responders